‘Tis The Season

by John KoehlerNo Comments
**This post contains affiliate links and the publisher may be compensated if you make a purchase after clicking on these links.**   As we come to the last few weeks of the year the automotive industry's sales and marketing engine is revving close to the red line.  Obviously, anyone trying to get attention in the retail business in December needs to do a lot of marketing, and also needs to be ready to make a deal - and car dealers are definitely ready to make a deal this month. A lot of the manufacturers build off a recurring theme that they pull out of storage as the weather cools and the days get short the way people go find the wreath and holiday lights for a month or so of display.  That's why people know "A December to Remember", "Season's Best Event", "The Winter Event", and of course, "Toyotathon" - which didn't even start as a year-end event (the first one was in...
Read More

Avoid Tricks, Make the Deal a Treat

by John Koehler Comment Closed
**This post contains affiliate links and the publisher may be compensated if you make a purchase after clicking on these links.**   The auto buying experience has come along way; although it is still way behind other retail transactions of any size, and also slower and less convenient than other sizable transactions - in a lot of places the process of buying real estate, with a mortgage, still takes less time than a trip to the dealership where you show up knowing the vehicle you want and are paying cash.  The most amazing thing is that while there's been substantial improvement in much of the process, the reputation of car dealers/car salespeople is still among the lowest of any profession in the United States, as well as similar nations like Canada, the United Kingdom, and Australia.* It is baffling that people would be willing to do business with people they think are going to trick them. However, the results never seem to change:...
Read More