Tag: car ads

**This post contains affiliate links and the publisher may be compensated if you make a purchase after clicking on these links.**   With the spring thaw finally upon us (more or less), the automotive world is gearing up for another summer sales season.  While everyone assumes that direct mail is out as a marketing strategy, there are still a lot of mailers sent out, both by dealers and by manufacturers, as a way to present and promote vehicles.  And again, as we described in our first article on auto ads (which focused on online ads), presenting a lease deal is particularly advantageous in the small space available, because lease deals require relatively few numbers and text to present the offer to the largest audience. Recap: What the ad will and won't show Any lease ad, regardless of the medium used (online, mail, newspaper/magazine, television, radio, billboard, etc.) will always show a few things to define what is being offered: The monthly payment The term The amount...