Tag: understanding ads

**This post contains affiliate links and the publisher may be compensated if you make a purchase after clicking on these links.**   Do you have any idea what the easiest part of leasing is?  The answer, to the detriment of the unprepared consumer, is advertising the lease deal!  Think about the lease deals you've seen advertised before -  on TV, in newspapers or other print, or even on billboards: all of them focus on just three numbers (in this order): The monthly payment The number of months The amount due at signing / down payment amount The advertisers then breeze through the other legally required details as quickly, or in as small of font, as their lawyers will let them.  Comparatively, advertising a vehicle for purchase either needs to focus on the full purchase price, which is tens of thousands of dollars, or try futilely to advertise a single monthly payment for consumers with thousands of unique credit and down payment situations.  So...